Your comprehensive reference for creating custom sponsorship proposals. Use these packages as starting points or mix-and-match to meet client budgets.
TIER 1 • SELL TO: Enterprise brands, regional HQs, banks, hospitals
"This is the opportunity to OWN the team's identity. Your company becomes THE name associated with IAL football in this market. Field naming rights alone typically cost $100K+, but this package bundles everything for maximum impact."
Their brand name painted on the field + announced every game!
TIER 2 • SELL TO: Mid-size businesses, franchises, regional chains
"You want your brand mentioned CONSTANTLY during games? This package owns all the high-energy moments - touchdowns, kickoffs, the red zone. Plus the Head Coach Headset gives you something NO other sponsor has: live audio access that fans can't get anywhere else."
TIER 3 • SELL TO: E-commerce, tech companies, online businesses
"This is perfect for brands that want TRACKABLE results. Every piece of this package is digital - website, app, social, broadcast, email. You'll see exactly how many impressions, clicks, and engagements you're getting. The QR codes on players? Those track directly to your site."
TIER 4 • SELL TO: Local businesses, family brands
"This is about becoming a COMMUNITY HERO. You'll own the family-friendly spaces - the party zone, kids area, and theme nights. Parents will associate your brand with fun memories."
Pediatric clinics, family restaurants, amusement parks, toy stores, kids' clothing
TIER 5 • SELL TO: Small businesses, startups, new advertisers
"This is how you get into sports marketing without breaking the bank. For $20K you get visible stadium presence, your brand on athletes, and 2 season tickets for client entertainment. Most businesses spend this on a single trade show booth."
Local attorneys, realtors, chiropractors, barbershops, small retailers, new restaurants
When a prospect doesn't fit neatly into a tier, build something custom. Use this when the client has specific budget constraints or unique needs.
Quick reference guide for sales conversations
| Feature | Franchise Owner | Game Day | Digital | Hometown | Kickoff |
|---|---|---|---|---|---|
| Price | $250K | $125K | $75K | $45K | $20K |
| Total Value | $385K+ | $207K+ | $147K+ | $102K+ | $57K+ |
| Savings | 35% | 40% | 49% | 56% | 65% |
| Player QR Codes | 20 | 10 | 10 | 5 | 3 |
| Cheerleader QR | 10 | — | — | — | 2 |
| Premium Assets | — | — | — | ||
| VIP Tickets | 20 | 10 | 6 | 4 | 2 |
| Suite Access | 4 games | 2 games | — | — | — |
| Category Exclusivity | Partial | — | — | ||
| Best For |
Enterprise Brands |
Regional Businesses |
Tech Companies |
Local Businesses |
Small Businesses |
Based on recommended package mix per market
Show sponsors exactly where their brand appears on player uniforms
"This is like owning a NASCAR driver — your brand is ON the athlete every single play, every highlight reel, every social post."
Prominent placement on player uniform throughout every game
QR code links to player's profile page featuring your logo, exclusive discounts, and sponsor offers
Regular mentions and tags across player's social media platforms
Sponsored player attends business events or promotions
Announced during home games and featured on arena displays
Player QR Sponsorship
$5,000 per player
À La Carte
or bundled in packages
Show sponsors exactly where their brand appears on cheerleader uniforms
"Cheerleaders are the face of fan engagement — they're on the sidelines, in photos with fans, all over social media. Your brand gets that personal connection."
Brand displayed on cheerleader uniform throughout every game and event
Exclusive QR code linking fans directly to sponsor website or offers
Regular posts and stories featuring brand across cheerleader's social platforms
Sponsored cheerleader available for business events and promotions
Announced during games and displayed on arena video boards
Cheerleader QR Sponsorship
$3,000 per cheerleader
À La Carte
or bundled in packages
Get $50 in value for just $25! Use at ALL participating IAL sponsors.
Buy the IAL Discount Card for just $25
Your card is instantly loaded with $50 in value
Redeem at ALL participating IAL sponsors
Using SponsorIQ™
Create professional, personalized sponsorship proposals in seconds
A smart proposal generator that creates real-time, brand-specific analyses. Each proposal is freshly generated based on your input.
All of our sponsorable assets and programs are included in this tool.
The tool will create the best customized mix and match to achieve the brand's budget and reach goals.
Select a subject line or customize your own:
Your Custom IAL Sponsorship Plan
Strategic Partnership Proposal
Maximize Market Presence
Exclusive Opportunities
Lowest hanging fruit to close deals quickly and build momentum.
Close These First for Fastest Revenue
Easiest sell — affordable entry point for local businesses. Target: realtors, attorneys, chiropractors, local restaurants.
VOLUME PLAY — Sell 5-10 per teamSell individual player sponsorships at $5K each. Quick close, easy to understand, NIL-style appeal.
UPSELL PATH — Start here, bundle laterPerfect for niche businesses: "Ladies Night" → salons/boutiques, "Military Night" → defense contractors, "Kids Night" → family brands.
TARGETED — Match theme to industryWho's already sponsoring high school sports, minor league baseball, or local events? They have budget and understand sports marketing.
WARM LEADS — Already believersSponsors pay $1K to be featured on the IAL Discount Card. Fans buy cards ($25) redeemable at all participating sponsors — guaranteed foot traffic & pre-committed spend!
RECURRING VALUE — Fans keep coming back
Goal: Close 3-5 Kickoff packages in Week 1
= $60K-$100K quick revenue to build momentum
Your Secret Weapon for Quick Closes
Player QR Sponsorships and Cheerleader QR Sponsorships work just like NIL (Name, Image, Likeness) deals in college sports — but at a fraction of the cost!
Pro Tip: Frame it as "NIL-style sponsorship at a fraction of the cost" — instant value for any sports fan business owner.
Sell 10 player + 5 cheerleader = $65K quick revenue
Athletes get paid to promote sponsors. The more they hustle, the more they earn. This keeps athletes engaged and motivated to actively promote sponsor brands.
A local business sponsors the athlete's QR code jersey patch or digital presence
Athletes share sponsor on social media, tag them in posts, create content
Athletes receive 50% of sponsorship revenue directly to them
Your Commission: 20% of every player/cheerleader sponsorship you close!
PER SPONSORSHIP TIER
Athletes can stack multiple sponsors — each one = more commission for you!
Athletes can stack these bonuses ON TOP of their 50% sponsorship cut!
+$500 Bonus
One-time milestone reward
+$1,500 Bonus
Influencer tier unlocked!
+$750 Bonus
Per renewal — loyalty pays!
+$1,000 Bonus
10K+ views on sponsor post
+$500
Post 4+ sponsor posts/month
+$2,000
Most engaged athlete each season!
+$750
Highest likes/comments on sponsor content
Minimal requirements = high athlete participation. Easy to get athletes on board!
Entry Level
$3,000
1 sponsor + basic posting
Active Athlete
$7,500
Consistent posting + engagement bonuses
Social Media Star
$12,000+
Big following + viral content + all bonuses
Higher athlete earnings = more motivated promotion for sponsors!
Key Sales Point:
Athletes are financially incentivized to actively promote sponsors — this isn't passive logo placement, it's active brand ambassadorship!
Sponsors get engaged athletes who WANT to promote their brand!
Key points to remember when presenting packages to prospects.
Mix of 1 Franchise Owner + 2 Game Day + 2 Digital + 3 Hometown + 5 Rookie = $885K target
This page is confidential. For IAL Sales Team use only.